{"status":200,"message":"Success","data":{"id":"ed9d9789-de27-5160-90cf-081dc9e6174d","title":"Joint Effort Marketing (JEM) Grants — Destination Marketing","identifiers":{"systemId":{"registry":{"code":"opp:opengrants:system","url":"https://opengrants.io/common-grants/registries/opp-opengrants-system.json"},"id":"bf610656-d478-4d38-975b-943218452b19"},"otherIds":{"opp:opengrants:program":{"registry":{"code":"opp:opengrants:program","url":"https://opengrants.io/common-grants/registries/opp-opengrants-program.json"},"id":"wi:tourism-jem-destination-marketing"}}},"status":{"value":"forecasted","description":"Expected: April 2027"},"description":"Destination Marketing Development grants support research to define a destination's brand, focus its marketing strategy and measure visitor impact; Destination Marketing grants fund marketing that implements that research, ideally in the off-season. Both offer $10,000 per municipality, up to a $39,550 project maximum, and Development grants may not exceed 50% of the overall budget. 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Stats.; ch. Tour 1, Wis. Adm. Code","description":"Statute or rule authorizing the program","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"cycle":{"name":"cycle","fieldType":"string","value":"Twice yearly; applications due April 1 and Sept. 1 each year by 11:59 p.m.","description":"Application cycle pattern","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"nextDeadlineDisplay":{"name":"nextDeadlineDisplay","fieldType":"string","value":"Expected: April 2027","description":"What the portal shows as the next deadline","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"deadlineSource":{"name":"deadlineSource","fieldType":"string","value":"record-live","description":"editorial, record or cycle","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"stringsAttached":{"name":"stringsAttached","fieldType":"string","value":"Reimbursement only; three-community collaboration required; Development grants capped at 50% of budget.","description":"The catch: match, reporting, restrictions","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"programSlug":{"name":"programSlug","fieldType":"string","value":"tourism-jem-destination-marketing","description":"Stable program slug within the portal","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"programUrl":{"name":"programUrl","fieldType":"string","value":"https://opengrants.io/grants-in-wisconsin/#p-tourism-jem-destination-marketing","description":"Program card on the portal page","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"opengrantsListingUrl":{"name":"opengrantsListingUrl","fieldType":"string","value":"https://industry.travelwisconsin.com/grants/joint-effort-marketing-jem-grant-program","description":"Listing URL on the bound OpenGrants record","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"bindingMode":{"name":"bindingMode","fieldType":"string","value":"record","description":"record, upstream, pending-import or none","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"verifiedOn":{"name":"verifiedOn","fieldType":"string","value":"2026-11-03","description":"Date the official page was last checked","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"cardStatus":{"name":"cardStatus","fieldType":"string","value":"published","description":"published, needs_review or retired","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"}},"createdAt":"2026-11-03T17:59:57.494853+00:00","lastModifiedAt":"2026-11-09T12:40:12Z","competitions":[],"awards":[]}}