{"status":200,"message":"Success","data":{"id":"d86be7d4-5997-55f7-a049-8cb030fe25e4","title":"Joint Effort Marketing (JEM) Grants — Events and Sales Promotion","identifiers":{"systemId":{"registry":{"code":"opp:opengrants:system","url":"https://opengrants.io/common-grants/registries/opp-opengrants-system.json"},"id":"8c284f7c-98e1-40fc-9775-b8cc4fce7d6d"},"otherIds":{"opp:opengrants:program":{"registry":{"code":"opp:opengrants:program","url":"https://opengrants.io/common-grants/registries/opp-opengrants-program.json"},"id":"wi:tourism-jem-events-sales-promotion"}}},"status":{"value":"forecasted","description":"Expected: February 2027"},"description":"JEM categories here are New Event (up to $39,550 per year, up to three years), Existing Event (up to $39,550 per year, two consecutive years, for expanded promotion), One-Time/One-of-a-kind Event (up to $28,250, one year) and Sales Promotion (up to $39,550 per year, two consecutive years, at most once every three years). The Department reimburses up to 75% of first-year eligible promotional costs, with 50% in year two and 25% in year three where available. Promotional plans must align with Travel Wisconsin's statewide marketing plan and target markets beyond the local area.","funding":{"details":"Up to $39,550 per year (New Event, Existing Event, Sales Promotion); up to $28,250 (One-Time/One-of-a-kind)","maxAwardAmount":{"amount":"39550.00","currency":"USD"}},"funders":{"primary":{"id":"2ad8b124-0367-5b1f-950b-ff26bdf1aabe","name":"Wisconsin Department of Tourism","identifiers":{"otherIds":{"org:opengrants:funder":{"registry":{"code":"org:opengrants:funder","url":"https://opengrants.io/common-grants/registries/org-opengrants-funder.json"},"id":"0b611548-701b-4b50-b266-7800c72688e0","allIds":[{"id":"0b611548-701b-4b50-b266-7800c72688e0","status":"active"}]},"org:us:wi:agency":{"registry":{"code":"org:us:wi:agency","url":"https://opengrants.io/common-grants/registries/org-us-wi-agency.json"},"id":"Tourism"}}}}},"keyDates":{"otherDates":{"nextCycle":{"name":"Expected next cycle","eventType":"other","details":"Expected: February 2027","description":"Projected from the program cycle, not a confirmed date"},"cycle":{"name":"Application cycle","eventType":"other","details":"Quarterly; applications due Feb. 1, April 1, Aug. 1 and Nov. 1 each year by 11:59 p.m."}}},"acceptedApplicantTypes":[{"value":"non_profit_with_501c3","description":"Nonprofit"},{"value":"nonprofit_without_501c3","description":"Nonprofit"}],"source":"https://industry.travelwisconsin.com/grants/joint-effort-marketing-jem-grant-program","customFields":{"costSharing":{"name":"costSharing","fieldType":"object","value":{"isRequired":true,"details":"Reimbursement of up to 75% of first-year eligible promotional costs (the guidelines add: no more than 50% of the total budget), 50% in year two and 25% in year three."},"description":"Cost-sharing / match requirement","schema":"https://commongrants.org/custom-fields/costSharing"},"eligibilityCriteria":{"name":"eligibilityCriteria","fieldType":"object","value":{"details":"Wisconsin nonprofit organizations. Event proceeds must go back into the event; fundraisers are ineligible. An organization may not apply for JEM and Ready, Set, Go! or Meetings Mean Business for the same project in the same fiscal year. Applications must be submitted at least 90 days before the first grant-funded expenditure. Wisconsin nonprofit organizations."},"description":"Who is eligible, in the funder's words","schema":"https://commongrants.org/custom-fields/eligibilityCriteria"},"additionalInfo":{"name":"additionalInfo","fieldType":"object","value":{"url":"https://industry.travelwisconsin.com/","description":"Wisconsin Department of Tourism grants page"},"description":"Where the agency publishes its programs","schema":"https://commongrants.org/custom-fields/additionalInfo"},"fundingInstrument":{"name":"fundingInstrument","fieldType":"string","value":"grant","description":"grant, loan, grant+loan, tax credit, rebate, in-kind or other","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"fundingSource":{"name":"fundingSource","fieldType":"string","value":"State","description":"State, Federal, Federal and State, or Other","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"lastSyncedAt":{"name":"lastSyncedAt","fieldType":"string","value":"2026-11-03T19:41:17Z","description":"When the OpenGrants record data behind this opportunity was last refreshed (UTC)","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"stateCode":{"name":"stateCode","fieldType":"string","value":"WI","description":"USPS code of the state whose agency offers this funding","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"agencyKey":{"name":"agencyKey","fieldType":"string","value":"tourism","description":"Portal key of the administering agency","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"agencyAbbrev":{"name":"agencyAbbrev","fieldType":"string","value":"Tourism","description":"Administering agency abbreviation","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"agencyUrl":{"name":"agencyUrl","fieldType":"string","value":"https://industry.travelwisconsin.com/","description":"Administering agency website","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"categories":{"name":"categories","fieldType":"array","value":["Housing, Community and Economic Development","Libraries and Arts"],"description":"Portal categories","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"applicantTypes":{"name":"applicantTypes","fieldType":"array","value":["Nonprofit"],"description":"Portal applicant types","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"applicantTypesNotes":{"name":"applicantTypesNotes","fieldType":"string","value":"Wisconsin nonprofit organizations.","description":"Notes on who may apply","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"purpose":{"name":"purpose","fieldType":"string","value":"Reimburses Wisconsin nonprofits for eligible promotional expenses of events and sales promotions that draw travelers from beyond the local area.","description":"One-line purpose","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"geography":{"name":"geography","fieldType":"string","value":"Statewide","description":"Geographic limits within the state","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"matchingFunds":{"name":"matchingFunds","fieldType":"string","value":"Required","description":"\"Not Required\" or the required match percentage, as published (costSharing holds the parsed form)","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"estimatedAmounts":{"name":"estimatedAmounts","fieldType":"string","value":"Up to $39,550 per year (New Event, Existing Event, Sales Promotion); up to $28,250 (One-Time/One-of-a-kind)","description":"Estimated award amounts, as published","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"howToApply":{"name":"howToApply","fieldType":"string","value":"Direct application: contact your Tourism Development Specialist or the Grant Manager, then apply at grants.travelwisconsin.com (set up an organizational account with the Grant Manager if new).","description":"How to apply","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"statutoryAuthority":{"name":"statutoryAuthority","fieldType":"string","value":"s. 41.17, Wis. Stats.; ch. Tour 1, Wis. Adm. Code","description":"Statute or rule authorizing the program","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"cycle":{"name":"cycle","fieldType":"string","value":"Quarterly; applications due Feb. 1, April 1, Aug. 1 and Nov. 1 each year by 11:59 p.m.","description":"Application cycle pattern","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"nextDeadlineDisplay":{"name":"nextDeadlineDisplay","fieldType":"string","value":"Expected: February 2027","description":"What the portal shows as the next deadline","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"deadlineSource":{"name":"deadlineSource","fieldType":"string","value":"record-live","description":"editorial, record or cycle","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"stringsAttached":{"name":"stringsAttached","fieldType":"string","value":"Reimbursement only, on receipted vouchers; final 10% held until the final evaluation; declining support in years two and three; must align with the statewide marketing plan.","description":"The catch: match, reporting, restrictions","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"programSlug":{"name":"programSlug","fieldType":"string","value":"tourism-jem-events-sales-promotion","description":"Stable program slug within the portal","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"programUrl":{"name":"programUrl","fieldType":"string","value":"https://opengrants.io/grants-in-wisconsin/#p-tourism-jem-events-sales-promotion","description":"Program card on the portal page","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"opengrantsListingUrl":{"name":"opengrantsListingUrl","fieldType":"string","value":"https://industry.travelwisconsin.com/grants/joint-effort-marketing-jem-grant-program","description":"Listing URL on the bound OpenGrants record","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"bindingMode":{"name":"bindingMode","fieldType":"string","value":"record","description":"record, upstream, pending-import or none","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"verifiedOn":{"name":"verifiedOn","fieldType":"string","value":"2026-11-03","description":"Date the official page was last checked","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"cardStatus":{"name":"cardStatus","fieldType":"string","value":"published","description":"published, needs_review or retired","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"}},"createdAt":"2026-11-03T17:59:57.494853+00:00","lastModifiedAt":"2026-11-09T12:39:41Z","competitions":[],"awards":[]}}