{"status":200,"message":"Success","data":{"id":"67e18a8e-9563-5028-96ef-d8c9b30190c8","title":"VTC Microbusiness Marketing Leverage Program (MMLP)","identifiers":{"systemId":{"registry":{"code":"opp:opengrants:system","url":"https://opengrants.io/common-grants/registries/opp-opengrants-system.json"},"id":"4487d3f6-5ded-4646-89de-d1d545ed64b6"},"otherIds":{"opp:opengrants:program":{"registry":{"code":"opp:opengrants:program","url":"https://opengrants.io/common-grants/registries/opp-opengrants-program.json"},"id":"va:vtc-microbusiness-marketing-leverage-program"}}},"status":{"value":"custom","customValue":"Confirm with agency","description":"Varies — check official page"},"description":"MMLP is a reimbursable grant that helps small tourism businesses leverage their own marketing budgets with a targeted, research-based plan. It focuses on small businesses and shoulder-season (September to May) marketing. Eligible businesses include boutique retail, restaurants, food trucks, small attractions, breweries, distilleries, wineries, boutique lodging and B&Bs, and events.","funding":{"details":"Up to $5,000","maxAwardAmount":{"amount":"5000.00","currency":"USD"}},"funders":{"primary":{"id":"b64ae6e0-b68f-5f6d-a215-1b28cb0feff7","name":"Virginia Tourism Corporation","identifiers":{"otherIds":{"org:opengrants:funder":{"registry":{"code":"org:opengrants:funder","url":"https://opengrants.io/common-grants/registries/org-opengrants-funder.json"},"id":"cc7e0368-ba60-460f-bee5-98c2f272e7f0","allIds":[{"id":"cc7e0368-ba60-460f-bee5-98c2f272e7f0","status":"active"}]},"org:us:va:agency":{"registry":{"code":"org:us:va:agency","url":"https://opengrants.io/common-grants/registries/org-us-va-agency.json"},"id":"VTC"}}}}},"keyDates":{"otherDates":{"cycle":{"name":"Application cycle","eventType":"other","details":"The 2026 round opened June 23, 2026 and closed July 30, 2026; no next round posted"}}},"acceptedApplicantTypes":[{"value":"for_profit_small_business","description":"Business"},{"value":"for_profit_not_small_business","description":"Business"},{"value":"non_profit_with_501c3","description":"Nonprofit"},{"value":"nonprofit_without_501c3","description":"Nonprofit"},{"value":"government_state","description":"Public Agency"},{"value":"government_county","description":"Public Agency"},{"value":"government_municipal","description":"Public Agency"},{"value":"government_special_district","description":"Public Agency"}],"source":"https://vatc.org/grants/","customFields":{"costSharing":{"name":"costSharing","fieldType":"object","value":{"isRequired":true,"percentage":100,"details":"1:1 cash or in-kind match."},"description":"Cost-sharing / match requirement","schema":"https://commongrants.org/custom-fields/costSharing"},"contactInfo":{"name":"contactInfo","fieldType":"object","value":{"name":"VTC Grants","email":"vtcgrants@virginia.org"},"description":"Program contact","schema":"https://commongrants.org/custom-fields/contactInfo"},"eligibilityCriteria":{"name":"eligibilityCriteria","fieldType":"object","value":{"details":"Small tourism-related businesses with 20 or fewer FTEs, plus chambers, PDCs and Main Street organizations supporting microbusinesses or shoulder-season visitation. Small tourism-related businesses with 20 or fewer full-time-equivalent employees; chambers of commerce and NGOs such as planning district commissions and Main Street organizations may apply if the plan supports microbusinesses or shoulder-season visitation. Officially designated DMOs are pointed to the co-op advertising program instead."},"description":"Who is eligible, in the funder's words","schema":"https://commongrants.org/custom-fields/eligibilityCriteria"},"additionalInfo":{"name":"additionalInfo","fieldType":"object","value":{"url":"https://vatc.org/grants/","description":"Virginia Tourism Corporation grants page"},"description":"Where the agency publishes its programs","schema":"https://commongrants.org/custom-fields/additionalInfo"},"fundingInstrument":{"name":"fundingInstrument","fieldType":"string","value":"grant","description":"grant, loan, grant+loan, tax credit, rebate, in-kind or other","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"lastSyncedAt":{"name":"lastSyncedAt","fieldType":"string","value":"2026-11-09T06:04:52Z","description":"When the OpenGrants record data behind this opportunity was last refreshed (UTC)","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"stateCode":{"name":"stateCode","fieldType":"string","value":"VA","description":"USPS code of the state whose agency offers this funding","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"agencyKey":{"name":"agencyKey","fieldType":"string","value":"vtc","description":"Portal key of the administering agency","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"agencyAbbrev":{"name":"agencyAbbrev","fieldType":"string","value":"VTC","description":"Administering agency abbreviation","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"agencyUrl":{"name":"agencyUrl","fieldType":"string","value":"https://www.vatc.org/","description":"Administering agency website","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"categories":{"name":"categories","fieldType":"array","value":["Housing, Community and Economic Development"],"description":"Portal categories","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"applicantTypes":{"name":"applicantTypes","fieldType":"array","value":["Business","Nonprofit","Public Agency"],"description":"Portal applicant types","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"applicantTypesNotes":{"name":"applicantTypesNotes","fieldType":"string","value":"Small tourism-related businesses with 20 or fewer full-time-equivalent employees; chambers of commerce and NGOs such as planning district commissions and Main Street organizations may apply if the plan supports microbusinesses or shoulder-season visitation. Officially designated DMOs are pointed to the co-op advertising program instead.","description":"Notes on who may apply","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"purpose":{"name":"purpose","fieldType":"string","value":"Small reimbursable marketing grants for tourism microbusinesses, focused on shoulder-season visitation.","description":"One-line purpose","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"geography":{"name":"geography","fieldType":"string","value":"Statewide","description":"Geographic limits within the state","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"matchingFunds":{"name":"matchingFunds","fieldType":"string","value":"100%","description":"\"Not Required\" or the required match percentage, as published (costSharing holds the parsed form)","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"fundingMethod":{"name":"fundingMethod","fieldType":"string","value":"Reimbursement(s)","description":"Reimbursement(s), Advance(s), Advances & Reimbursement(s) or Other","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"estimatedAmounts":{"name":"estimatedAmounts","fieldType":"string","value":"Up to $5,000","description":"Estimated award amounts, as published","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"howToApply":{"name":"howToApply","fieldType":"string","value":"Direct application: through VTC's online application portal during the posted window.","description":"How to apply","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"electronicSubmission":{"name":"electronicSubmission","fieldType":"string","value":true,"description":"Where applications are submitted (url: … or email: …)","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"cycle":{"name":"cycle","fieldType":"string","value":"The 2026 round opened June 23, 2026 and closed July 30, 2026; no next round posted","description":"Application cycle pattern","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"nextDeadlineDisplay":{"name":"nextDeadlineDisplay","fieldType":"string","value":"Varies — check official page","description":"What the portal shows as the next deadline","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"deadlineSource":{"name":"deadlineSource","fieldType":"string","value":"record-live","description":"editorial, record or cycle","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"stringsAttached":{"name":"stringsAttached","fieldType":"string","value":"Reimbursement only, after reporting; match required.","description":"The catch: match, reporting, restrictions","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"programSlug":{"name":"programSlug","fieldType":"string","value":"vtc-microbusiness-marketing-leverage-program","description":"Stable program slug within the portal","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"programUrl":{"name":"programUrl","fieldType":"string","value":"https://opengrants.io/grants-in-virginia/#p-vtc-microbusiness-marketing-leverage-program","description":"Program card on the portal page","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"opengrantsListingUrl":{"name":"opengrantsListingUrl","fieldType":"string","value":"https://vatc.org/grants/","description":"Listing URL on the bound OpenGrants record","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"bindingMode":{"name":"bindingMode","fieldType":"string","value":"record","description":"record, upstream, pending-import or none","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"verifiedOn":{"name":"verifiedOn","fieldType":"string","value":"2026-11-04","description":"Date the official page was last checked","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"cardStatus":{"name":"cardStatus","fieldType":"string","value":"published","description":"published, needs_review or retired","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"}},"createdAt":"2026-11-05T07:33:20.125144+00:00","lastModifiedAt":"2026-11-09T12:39:42Z","competitions":[],"awards":[]}}