{"status":200,"message":"Success","data":{"id":"522f7a77-b4f8-5fe5-8f61-051fa277d1fb","title":"Tourism Advertising Grant (TAG)","identifiers":{"systemId":{"registry":{"code":"opp:opengrants:system","url":"https://opengrants.io/common-grants/registries/opp-opengrants-system.json"},"id":"394d7ac7-57df-4935-8d01-bc166453b4a7"},"otherIds":{"opp:opengrants:program":{"registry":{"code":"opp:opengrants:program","url":"https://opengrants.io/common-grants/registries/opp-opengrants-program.json"},"id":"sc:scprt-tourism-advertising-grant"}}},"status":{"value":"custom","customValue":"Confirm with agency","description":"Varies — check official page"},"description":"TAG is a reimbursable, competitive matching grant for qualified tourism marketing partners' direct advertising expenditures, aimed at spreading tourism's economic benefits across the state and leveraging the Discover South Carolina brand. Applicants choose a 1:1 or 2:1 reimbursement level within festival/event, attraction or destination funding categories. Applicants may receive one TAG grant per fiscal year.","funding":{"details":"Up to $100,000 (destination category; festivals/events up to $6,000, attractions up to $40,000)","maxAwardAmount":{"amount":"100000.00","currency":"USD"}},"funders":{"primary":{"id":"3ab2e674-c969-525d-b4f3-49b6cc4e7bc9","name":"South Carolina Department of Parks, Recreation and Tourism","identifiers":{"otherIds":{"org:opengrants:funder":{"registry":{"code":"org:opengrants:funder","url":"https://opengrants.io/common-grants/registries/org-opengrants-funder.json"},"id":"9f35870b-b469-4ec5-bcdc-935f4d9bbe50","allIds":[{"id":"9f35870b-b469-4ec5-bcdc-935f4d9bbe50","status":"active"},{"id":"a7cb5f78-aab3-4703-9986-7baf50fcce2c","status":"active"},{"id":"4c7d8433-2e49-4c5d-9a49-0212c8ed3e11","status":"active"}]},"org:us:sc:agency":{"registry":{"code":"org:us:sc:agency","url":"https://opengrants.io/common-grants/registries/org-us-sc-agency.json"},"id":"SCPRT"}}}}},"keyDates":{"otherDates":{"cycle":{"name":"Application cycle","eventType":"other","details":"Annual (fiscal year July 1-June 30); FY2026-27 applications were due March 3, 2026; quarterly reimbursement deadlines during the year"}}},"acceptedApplicantTypes":[{"value":"non_profit_with_501c3","description":"Nonprofit"},{"value":"nonprofit_without_501c3","description":"Nonprofit"},{"value":"government_state","description":"Public Agency"},{"value":"government_county","description":"Public Agency"},{"value":"government_municipal","description":"Public Agency"},{"value":"government_special_district","description":"Public Agency"}],"source":"https://www.scprt.com/tourism/grants/tourism-advertising-grant","customFields":{"costSharing":{"name":"costSharing","fieldType":"object","value":{"isRequired":true,"percentage":50,"details":"Applicants choose a 1:1 match (50%) or a 2:1 match (the grant reimburses one third of qualified expenses); cash only, no in-kind."},"description":"Cost-sharing / match requirement","schema":"https://commongrants.org/custom-fields/costSharing"},"eligibilityCriteria":{"name":"eligibilityCriteria","fieldType":"object","value":{"details":"South Carolina-headquartered organizations with a FEIN, registered in the state's SCEIS vendor system, in existence at least one year before the fiscal year, that score at least 70 in judging; one application per umbrella organization. Ineligible: state agencies, organizations receiving recurring federal appropriations, for-profits, and recipients of Destination Specific or Emerging Destination marketing grants. SC tourism region organizations, 501(c) organizations whose primary mission is tourism marketing, and local government offices with an established tourism-marketing program. State agencies and for-profits are ineligible."},"description":"Who is eligible, in the funder's words","schema":"https://commongrants.org/custom-fields/eligibilityCriteria"},"additionalInfo":{"name":"additionalInfo","fieldType":"object","value":{"url":"https://www.scprt.com/grants","description":"South Carolina Department of Parks, Recreation and Tourism grants page"},"description":"Where the agency publishes its programs","schema":"https://commongrants.org/custom-fields/additionalInfo"},"fundingInstrument":{"name":"fundingInstrument","fieldType":"string","value":"grant","description":"grant, loan, grant+loan, tax credit, rebate, in-kind or other","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"fundingSource":{"name":"fundingSource","fieldType":"string","value":"State","description":"State, Federal, Federal and State, or Other","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"lastSyncedAt":{"name":"lastSyncedAt","fieldType":"string","value":"2026-11-04T07:03:43Z","description":"When the OpenGrants record data behind this opportunity was last refreshed (UTC)","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"stateCode":{"name":"stateCode","fieldType":"string","value":"SC","description":"USPS code of the state whose agency offers this funding","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"agencyKey":{"name":"agencyKey","fieldType":"string","value":"scprt","description":"Portal key of the administering agency","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"agencyAbbrev":{"name":"agencyAbbrev","fieldType":"string","value":"SCPRT","description":"Administering agency abbreviation","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"agencyUrl":{"name":"agencyUrl","fieldType":"string","value":"https://www.scprt.com/","description":"Administering agency website","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"categories":{"name":"categories","fieldType":"array","value":["Housing, Community and Economic Development"],"description":"Portal categories","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"applicantTypes":{"name":"applicantTypes","fieldType":"array","value":["Nonprofit","Public Agency"],"description":"Portal applicant types","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"applicantTypesNotes":{"name":"applicantTypesNotes","fieldType":"string","value":"SC tourism region organizations, 501(c) organizations whose primary mission is tourism marketing, and local government offices with an established tourism-marketing program. State agencies and for-profits are ineligible.","description":"Notes on who may apply","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"purpose":{"name":"purpose","fieldType":"string","value":"Competitive matching reimbursement for direct tourism advertising that attracts out-of-market visitors.","description":"One-line purpose","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"matchingFunds":{"name":"matchingFunds","fieldType":"string","value":"50%","description":"\"Not Required\" or the required match percentage, as published (costSharing holds the parsed form)","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"fundingMethod":{"name":"fundingMethod","fieldType":"string","value":"Reimbursement(s)","description":"Reimbursement(s), Advance(s), Advances & Reimbursement(s) or Other","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"estimatedAmounts":{"name":"estimatedAmounts","fieldType":"string","value":"Up to $100,000 (destination category; festivals/events up to $6,000, attractions up to $40,000)","description":"Estimated award amounts, as published","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"howToApply":{"name":"howToApply","fieldType":"string","value":"Direct application: apply through SCPRT's WebGrants system by the posted deadline.","description":"How to apply","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"electronicSubmission":{"name":"electronicSubmission","fieldType":"string","value":true,"description":"Where applications are submitted (url: … or email: …)","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"cycle":{"name":"cycle","fieldType":"string","value":"Annual (fiscal year July 1-June 30); FY2026-27 applications were due March 3, 2026; quarterly reimbursement deadlines during the year","description":"Application cycle pattern","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"nextDeadlineDisplay":{"name":"nextDeadlineDisplay","fieldType":"string","value":"Varies — check official page","description":"What the portal shows as the next deadline","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"deadlineSource":{"name":"deadlineSource","fieldType":"string","value":"record-live","description":"editorial, record or cycle","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"stringsAttached":{"name":"stringsAttached","fieldType":"string","value":"Reimbursement only for advertising that runs, is invoiced and is paid within the fiscal year, with proof of performance; the Discover South Carolina logo must appear in funded ads. Events funded for paid advertising through a STAR grant cannot also get TAG advertising funds.","description":"The catch: match, reporting, restrictions","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"programSlug":{"name":"programSlug","fieldType":"string","value":"scprt-tourism-advertising-grant","description":"Stable program slug within the portal","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"programUrl":{"name":"programUrl","fieldType":"string","value":"https://opengrants.io/grants-in-south-carolina/#p-scprt-tourism-advertising-grant","description":"Program card on the portal page","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"opengrantsListingUrl":{"name":"opengrantsListingUrl","fieldType":"string","value":"https://www.scprt.com/tourism/grants/tourism-advertising-grant","description":"Listing URL on the bound OpenGrants record","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"bindingMode":{"name":"bindingMode","fieldType":"string","value":"record","description":"record, upstream, pending-import or none","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"verifiedOn":{"name":"verifiedOn","fieldType":"string","value":"2026-11-03","description":"Date the official page was last checked","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"cardStatus":{"name":"cardStatus","fieldType":"string","value":"published","description":"published, needs_review or retired","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"}},"createdAt":"2026-11-04T05:37:46.293681+00:00","lastModifiedAt":"2026-11-08T00:50:44Z","competitions":[],"awards":[]}}