{"status":200,"message":"Success","data":{"id":"0f230fe5-be04-5c43-b2d5-c47ba5b57768","title":"Marketing Matching Grant (MMG) — Missouri Division of Tourism Cooperative Marketing","identifiers":{"systemId":{"registry":{"code":"opp:opengrants:system","url":"https://opengrants.io/common-grants/registries/opp-opengrants-system.json"},"id":"3823ec2b-ffd7-43b2-b4f0-65c3b5ccd8a4"},"otherIds":{"opp:opengrants:program":{"registry":{"code":"opp:opengrants:program","url":"https://opengrants.io/common-grants/registries/opp-opengrants-program.json"},"id":"mo:ded-tourism-marketing-matching-grant"}}},"status":{"value":"forecasted","description":"Expected: April 2027"},"description":"The Marketing Matching Grant is the main Missouri Division of Tourism (MDT) cooperative marketing program. It reimburses up to 50% of a certified DMO's approved media project placed in pre-approved markets and media outlets to increase visitation and tourism spending in Missouri. Allocations are based on the County Tourism Level (CTL) calculated each year for every Missouri county, and the overall budget depends on MDT's annual appropriation.","funding":{"details":"Varies — check official page"},"funders":{"primary":{"id":"cce7a847-0fab-50bc-bffe-0f51f2db34c4","name":"Missouri Department of Economic Development","identifiers":{"otherIds":{"org:opengrants:funder":{"registry":{"code":"org:opengrants:funder","url":"https://opengrants.io/common-grants/registries/org-opengrants-funder.json"},"id":"226615bc-e038-447c-9a88-83d7e5b602c6","allIds":[{"id":"226615bc-e038-447c-9a88-83d7e5b602c6","status":"active"}]},"org:us:mo:agency":{"registry":{"code":"org:us:mo:agency","url":"https://opengrants.io/common-grants/registries/org-us-mo-agency.json"},"id":"DED"}}}}},"keyDates":{"otherDates":{"nextCycle":{"name":"Expected next cycle","eventType":"other","details":"Expected: April 2027","description":"Projected from the program cycle, not a confirmed date"},"cycle":{"name":"Application cycle","eventType":"other","details":"Annual (state fiscal year); MMG application opens April 1 and closes April 30 each year; DMO certification must be obtained first"}}},"acceptedApplicantTypes":[{"value":"non_profit_with_501c3","description":"Nonprofit"},{"value":"nonprofit_without_501c3","description":"Nonprofit"},{"value":"government_state","description":"Public Agency"},{"value":"government_county","description":"Public Agency"},{"value":"government_municipal","description":"Public Agency"},{"value":"government_special_district","description":"Public Agency"}],"source":"https://industry.visitmo.com/partnerships-programs/cooperative-marketing-grants/","customFields":{"costSharing":{"name":"costSharing","fieldType":"object","value":{"isRequired":true,"percentage":50,"details":"MDT reimburses up to 50% of approved media placements up to the approved application amount."},"description":"Cost-sharing / match requirement","schema":"https://commongrants.org/custom-fields/costSharing"},"contactInfo":{"name":"contactInfo","fieldType":"object","value":{"name":"Leslie Hoey, Cooperative Marketing Manager","email":"leslie.hoey@ded.mo.gov","phone":"573-526-5900"},"description":"Program contact","schema":"https://commongrants.org/custom-fields/contactInfo"},"eligibilityCriteria":{"name":"eligibilityCriteria","fieldType":"object","value":{"details":"All MDT-certified DMOs that are registered and in good standing with the Missouri Secretary of State (where required), registered in MissouriBUYS, enrolled in E-Verify and have a Missouri tax ID and FEIN. Destination Marketing Organizations (DMOs) certified by the Missouri Division of Tourism; certification is applied for the January before the program year."},"description":"Who is eligible, in the funder's words","schema":"https://commongrants.org/custom-fields/eligibilityCriteria"},"additionalInfo":{"name":"additionalInfo","fieldType":"object","value":{"url":"https://ded.mo.gov/program-lookup","description":"Missouri Department of Economic Development grants page"},"description":"Where the agency publishes its programs","schema":"https://commongrants.org/custom-fields/additionalInfo"},"fundingInstrument":{"name":"fundingInstrument","fieldType":"string","value":"grant","description":"grant, loan, grant+loan, tax credit, rebate, in-kind or other","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"fundingSource":{"name":"fundingSource","fieldType":"string","value":"State","description":"State, Federal, Federal and State, or Other","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"lastSyncedAt":{"name":"lastSyncedAt","fieldType":"string","value":"2026-11-04T07:15:34Z","description":"When the OpenGrants record data behind this opportunity was last refreshed (UTC)","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"stateCode":{"name":"stateCode","fieldType":"string","value":"MO","description":"USPS code of the state whose agency offers this funding","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"agencyKey":{"name":"agencyKey","fieldType":"string","value":"ded","description":"Portal key of the administering agency","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"agencyAbbrev":{"name":"agencyAbbrev","fieldType":"string","value":"DED","description":"Administering agency abbreviation","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"agencyUrl":{"name":"agencyUrl","fieldType":"string","value":"https://ded.mo.gov/","description":"Administering agency website","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"categories":{"name":"categories","fieldType":"array","value":["Housing, Community and Economic Development","Parks & Recreation"],"description":"Portal categories","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"applicantTypes":{"name":"applicantTypes","fieldType":"array","value":["Nonprofit","Public Agency"],"description":"Portal applicant types","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"applicantTypesNotes":{"name":"applicantTypesNotes","fieldType":"string","value":"Destination Marketing Organizations (DMOs) certified by the Missouri Division of Tourism; certification is applied for the January before the program year.","description":"Notes on who may apply","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"purpose":{"name":"purpose","fieldType":"string","value":"50% reimbursement of approved DMO media advertising that attracts leisure, sports or convention travelers.","description":"One-line purpose","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"geography":{"name":"geography","fieldType":"string","value":"Statewide","description":"Geographic limits within the state","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"fundingSourceNotes":{"name":"fundingSourceNotes","fieldType":"string","value":"Missouri Division of Tourism budget appropriated by the General Assembly","description":"Notes on the source of funds","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"matchingFunds":{"name":"matchingFunds","fieldType":"string","value":"50%","description":"\"Not Required\" or the required match percentage, as published (costSharing holds the parsed form)","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"estimatedAmounts":{"name":"estimatedAmounts","fieldType":"string","value":"Varies — check official page","description":"Estimated award amounts, as published","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"howToApply":{"name":"howToApply","fieldType":"string","value":"Online application in Submittable (missouritourism.submittable.com): a certified DMO submits the MMG application and project budget grid by the last day of April.","description":"How to apply","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"cycle":{"name":"cycle","fieldType":"string","value":"Annual (state fiscal year); MMG application opens April 1 and closes April 30 each year; DMO certification must be obtained first","description":"Application cycle pattern","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"nextDeadlineDisplay":{"name":"nextDeadlineDisplay","fieldType":"string","value":"Expected: April 2027","description":"What the portal shows as the next deadline","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"deadlineSource":{"name":"deadlineSource","fieldType":"string","value":"record-live","description":"editorial, record or cycle","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"stringsAttached":{"name":"stringsAttached","fieldType":"string","value":"Reimbursement only for placements in pre-approved markets and media; quarterly reimbursement requests and a project summary report are required. Records may be audited for five years, and failing to complete an approved project can bring a one-year disqualification.","description":"The catch: match, reporting, restrictions","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"applicantTip":{"name":"applicantTip","fieldType":"string","value":"Certification comes first: a DMO must apply for MDT certification in January to be eligible for that program year's MMG.","description":"A non-obvious, actionable tip","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"programSlug":{"name":"programSlug","fieldType":"string","value":"ded-tourism-marketing-matching-grant","description":"Stable program slug within the portal","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"programUrl":{"name":"programUrl","fieldType":"string","value":"https://opengrants.io/grants-in-missouri/#p-ded-tourism-marketing-matching-grant","description":"Program card on the portal page","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"opengrantsListingUrl":{"name":"opengrantsListingUrl","fieldType":"string","value":"https://industry.visitmo.com/partnerships-programs/cooperative-marketing-grants/","description":"Listing URL on the bound OpenGrants record","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"bindingMode":{"name":"bindingMode","fieldType":"string","value":"record","description":"record, upstream, pending-import or none","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"verifiedOn":{"name":"verifiedOn","fieldType":"string","value":"2026-11-03","description":"Date the official page was last checked","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"},"cardStatus":{"name":"cardStatus","fieldType":"string","value":"published","description":"published, needs_review or retired","schema":"https://opengrants.io/common-grants/schemas/state-portal-v1.json"}},"createdAt":"2026-11-04T05:37:34.961108+00:00","lastModifiedAt":"2026-11-09T12:36:08Z","competitions":[],"awards":[]}}